Cotton is a natural fibre and we love making our sleepwear in cotton or cotton blends. This natural fibre made from the cotton plant has been used for centuries and allows air to circulate through to your skin, not to mention that it's soft, easy to wear and easy to wash (win, win, win). However, cotton is responsible for 25% of the world’s pesticide use and is a water hungry crop. We are committed to moving some of our cottons over to Organic cotton and finding the origin of our conventional cottons so we can ensure they cooperate with BCI (Better Cotton Initiative) which aims to reduce pollution by producing clean cotton.
As a company we are committed to ensuring we operate in an environmentally responsible way. We are far from perfect, but WE REALLY CARE! We believe that every small bit helps, and we are actively taking steps to increase sustainability and reduce our footprint both behind the scenes in sourcing and manufacturing, as well as what our customers take home.
Our aim is to source beautiful, sustainable fabrics that are the premium quality our customers expect.
Every decision we make, we consider the impact on the environment. Some of our initiatives include reducing our plastic consumption by up to 70% by not individually bagging our garments coming from our factory. We are working on a biodegradable plastic for the bags we do use.